Niche blogging is one of the most popular blogging formats prevalent today. Thousands and thousands of enthusiasts starts their niche blogging journey everyday. Only a handful of them succeed in making decent money out of it, while majority of them give up in a short period of time. Although there are tons of articles talking about making money out of blogging, very less focus on some of the hard facts about niche blogging. And that's what we are going to discuss here.
Failure Is ImminentAs I said before, only a handful succeeds in churning out decent money from their blogging efforts. Majority of newbies give up very soon. You certainly never want to be in the latter group. Interestingly, those who succeed also taste failure at least once while climbing the ladder. What are the pitfalls that bring failure for a budding niche blogger? How you can ensure that you'll survive through this phase? Here are the three main reasons that make you pack your bags much before you get your first 1000 visitors/day.
- Picking wrong niche - It's like a footballer trying to play lawn tennis. Choosing a profitable niche is the very first step in winning the niche blogging race. Instead of wasting your time and money on an unknown domain, go with your strength to maximize your probability of building a successful blogging career.
- Posting crap - This is one of the primary reasons your niche blog crawls like a snail. In computer terminology it's called GIGO (Garbage In, Garbage Out) principle. If you're feeding dull content to your readers, you're going to perish very quickly.
- Flooding adverts - This is the least you can do to hammer the last nail in your blog's coffin. Even if you create awesome content, plastering it with tons of ads is certainly not a wise strategy to achieve success in niche blogging.
Organic Traffic Is Your Bread And ButterUndoubtedly, social media has become one of the primary traffic sources for any web site. But, when it comes to making money (through advertisements) from niche blogging, organic traffic is the key. I'm not undermining the importance of social media. In fact, it can accelerate your blog's growth to an unimaginable extent. But, various studies and researches have clearly suggested that organic traffic coming from popular search engines yields the best results for monetized niche blogs. I've experienced the same after analyzing data through Google analytics.
And there's only one recipe to pull massive amount of organic traffic consistently over a longer period of time. Creating evergreen content for the audience not only makes them glued to your blog feed, but also keeps the search engines happy. End result - Good presence in SERPs (search engine result pages) and consistent targeted traffic for your blog. In a nutshell, if you want to achieve success in niche blogging, focus on getting majority of traffic from search engines.
Self-explore or DieAnd last but not the least is your thirst to learn by yourself. Learning these unwritten rules and untold methods require lots of preemptive research and experimentation. They key here is to continuously strive for inventing new ways to optimize your each blogging activity. These activities can be writing blog posts, designing and tweaking theme, moderating comments, creating newsletters, implementing social media strategy, using web analytics, monetizing and so on. Think out of the box and create unique and efficient methods to get most out of your blog. In this context, the pinnacle of self-exploration is inventing your own way to get things done more effectively than all the present methods.
A simple example can be use of custom web analytics report to optimize your subscribers' newsletter. Nobody is going to tell you how to do that. That's where self-exploration comes into place. Take the initiative and explore. You may fail sometimes, but the rewards are much higher as they easily outweigh occasional failures.
Bonus Tip: Make a list of top 10 blogs in your niche. Start consuming (reading and applying) their archives in chronological order 1 hour per day.