Social Media has completely changed the way traffic was pulled to the web sites. Today, even a day old blog can get thousands of visits from social media sites on the first day of its launch. This was like a dream a decade back. Digg and StumbleUpon are two of the most successful social media sites that send tons of visitors in quick time.
Although Digg sends huge amount of traffic in a short span of time, it is comparatively hard to get success on Digg. It requires lot of time, strong network and right kind of content to be successful on Digg. Let's see, why Digg might not be the right place for your SMM efforts.
Wrong Niche - Digg users are well known to pamper and promote specific type of content. This includes tech news, Apple, iPhone and breaking news. If you are blogging about a different topic that inherently does not go well on Digg, you are never going to taste the success of Digg front page. I've written a guide about (How To Create Digg-Friendly Content).
Inactive Digg Profile - If you want to succeed on Digg, you yourself should be an active digger. This ensures that you are well aware of latest happenings and the trends going-on on Digg.
Poor Digg Network - No matter how good is your content, unless you do not have a strong network of Digg users including some power users, you will not get consistent results with Digg.
Poor Hosting Plan - Did your site crashed when you first tasted success on Digg? Sometimes, a cheap hosting plan with heavily loaded shared server is overwhelmed by the traffic surge from Digg and eventually takes down your site temporarily. This is a very annoying situation since your hard work gets wasted. If you are serious about Digg, make sure you have a good hosting plan and your blog is well-optimized for speed through cache plugins and various other techniques.
Wrong Submission Time - This applies to almost every social bookmarking activity. Submit your content in peak hours to get the better results. Research has shown that Tue, Wed and Thu are the best days to submit your content on Digg. Time can be as flexible as morning office hours to late noon.
Self-Promotion - If you are consistently digging your own content for prolonged period, it will be buried by Digg system and eventually your domain may get banned for indefinite period. It's better to play safe than wasting time in sending endless reconsideration requests to Digg.
Indulging in Digg Vote-Exchange - If you are aggressively asking for Digg votes in exchange for your votes on various media platforms, your content is destined to be buried on Digg. A little push by power users is acceptable. Except that, let the voting count inflate organically.
Junk-Promotion - Now this is quite obvious. Sell crap and you will get the same from the other end. Digg community is very sensitive to spammers. Do not submit your every single post to Digg just for the sake of submitting. Keep your pillar posts saved for mid-week publishing time and let your best content rule the Digg chart.
What's your experience about Digg and the traffic you receive from it? Do you think alternate social media platforms are slowly replacing Digg?
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