Twitter has gone mainstream with massive increase in its user base. Now it's not merely a micro-blogging service, but has transformed into an effective marketing tool. Creating a twitter profile and making it visible to maximum eyeballs are two different things. Here are some simple tips to increase the visibility and reach of your twitter profile.
Use Twitter Signature
Include your twitter profile link in your email and forums signature. Nowadays it is common to include link of blog RSS feed and links to various social media profiles in the email signature. You can use an excellent free email signature creating service WiseStamp to create a custom signature for all your email correspondence. This service works well with all popular email services and email desktop clients.
Include Twitter Link in Guest Post Author Box
Whenever you guest blog, make sure you include your twitter profile in the author box beside your blog link. It is one of the best ways to drive people to your twitter profile to get decent number of followers in quick time.
Normally, people tend to follow more easily on twitter then subscribing to feed. If the blog on which your guest post is going to appear has huge following, your twitter followers' count will inflate much quickly.
Use Twitter Widgets and Badges
Instead of displaying a plain text link in your sidebar, use twitter widgets and badges to grab attention of the visitors. Various social media sites allow the use of custom HTML to enrich the user profile. Take advantage of any such option and use twitter widgets in your various social media accounts to drive people to your twitter profile.
Here are some cool twitter widgets, buttons and badges:
2. SayTweet Twitter Badge
3. 181 Free Twitter Buttons, Badges, Widget and Counters
4. Twitter Wordpress Sidebar Widget
Sometimes new twitter users do not understand the use of hastags well. They are just like tags in blog used to logically bind the content of a specific topic. Hashtags are tracked by people, and this crowd constantly look for relevant tweets associated with their hashtags. By using inline hashtags for relevant keywords, the reach of your tweet increases dramatically.
Hastags are used by prefixing the '#' symbol against the desired keyword.
@mintblogger 10 Best #SEO plugins for #Wordpress http://.....
In the example shown above, I have prefixed '#' symbol in front of 2 words (SEO, Wordpress). Apart from your followers, people tracking these two hashtags are more likely to pick your tweet and may reach your twitter profile. You can look for most popular hashtags on hashtags.org. If you want, you can also create your own hashtags through this site. Overuse or unnecessary use of hastags can sometimes annoy the followers and may result in mass unfollowing.
Treat Your Twitter Profile Like a Website
Maki talks about treating your twitter profile like a website or blog to increase its reach and visibility. In his words,
The first step is to understand that your Twitter profile is like any other website. You should treat it no differently from your own blog or a free opt-in newsletter. With this in mind, you can play around with a myriad number of marketing strategies, just like how you would promote a website.
Once you have this in mind, you can aggressively use all the common traffic pulling strategies you normally use for your blog or website.
1. 8 Tips To Use Twitter More Effectively
2. How To Lose Your Twitter Followers
3. Twitter: Building Your E-Brand
Image Credit: futileboy