Blog Traffic Analysis Demystified: Part - 5 (Motion Charts)

In continuation of this series, today we are going to look at one of the best data visualization tools available in Google Analytics - 'Motion Charts'. We will learn how to use this amazing data representation tool to get more clear picture of traffic trends over a period of time.


Google Analytics Motion Charts


Motion charts are flash animated data representation charts. They represent data in five dimensions. The x and y axis represents various metrics and the color and size of the dots help distinguish each entity uniquely. The slider helps you visualize the data in motion over a period of time. You can access these charts by clicking the 'Visualize' button as shown below.

Access motion charts in Google Analytics


Sample Motion Chart

The following video demonstrates how we can use these charts and can benefit from it.

Motion Charts In Google Analytics


The sheer simplicity and visual appeal makes these charts a must use tool in your web analytics kit.

Series Posts


1. Blog Traffic Analysis Demystified: Part - 1 (Hit Rate)
2. Blog Traffic Analysis Demystified: Part - 2 (Sessions)
3. Blog Traffic Analysis Demystified: Part - 3 (Advanced Segmentation)
4. Blog Traffic Analysis Demystified: Part - 4 (Link Tracking)

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About Rajeev Edmonds

MintBlogger author - Rajeev EdmondsRajeev Edmonds has been blogging since 2006 about digital marketing, social media and of course about problogging. He specializes in WordPress installation and Thesis theme customization. He is the founder and editor of MintBlogger where he blogs about new media strategies.

Since April, 2012, he's making his living entirely from his blogging efforts. He holds a post graduate degree in computer applications and loves to dig in CSS/HTML code. Read more →

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