In continuation of this series, today we are going to look at one of the best data visualization tools available in Google Analytics - 'Motion Charts'. We will learn how to use this amazing data representation tool to get more clear picture of traffic trends over a period of time.
Motion charts are flash animated data representation charts. They represent data in five dimensions. The x and y axis represents various metrics and the color and size of the dots help distinguish each entity uniquely. The slider helps you visualize the data in motion over a period of time. You can access these charts by clicking the 'Visualize' button as shown below.
The following video demonstrates how we can use these charts and can benefit from it.
Motion Charts In Google Analytics
The sheer simplicity and visual appeal makes these charts a must use tool in your web analytics kit.
1. Blog Traffic Analysis Demystified: Part - 1 (Hit Rate)
2. Blog Traffic Analysis Demystified: Part - 2 (Sessions)
3. Blog Traffic Analysis Demystified: Part - 3 (Advanced Segmentation)
4. Blog Traffic Analysis Demystified: Part - 4 (Link Tracking)