Blog Traffic Analysis Demystified: Part - 2 (Sessions)

In second part of this series, we will take a close look at 'Sessions'. Sometimes, 'Visit' and 'Session' are used interchangeably. What does this metric tells us about our traffic and how it can be used to further optimize our blog? Let's try to understand this extremely useful metric, which gives a good insight about our daily blog traffic.

Traffic Analysis: Sessions

Session: Slice Of The Pie

The time period when a visitor enters a blog (takes various actions viz., browsing pages) and finally leaves the blog either by clicking any external link, or by typing the URL of another site, or by closing the web browser's tab or the browser itself, is called a 'Session' or 'Visit'. It is calculated by subtracting the time stamp of last page request from the time stamp of first page request.

Session ~ Time stamp (Last Page Request) - Time stamp (First Page Request)

A single person can pay many visits (sessions) in a given time period and each session duration depends on the amount of time spent on your blog before leaving the blog or closing the browser altogether. If a visitor remains inactive for about 30 minutes, the session is terminated by most of the tracking scripts. Any further activity performed by the visitor after this time is included in the new session.

What Can We Gain Out Of It?

Long 'Sessions' is one of the key performance indicators of your blog. In Google Analytics, you can get fair idea about average session duration by the metric 'Avg. Time On Site'.

Session duration: Average Time On Site

In the above example, visitors are spending an average time of 1 minute and 36 seconds on the blog, which is not excellent but not poor either. An average time of less than a minute is an alarming signal. A healthy Avg. session duration is from 3 to 4 minutes. This metric gives us a quick hint about the stickiness of the blog.

How To Optimize Your Blog For Longer Sessions

Make navigation simple and easy

Keep your blog navigation simple and clear. Sometimes, cluttered navigation is the cause of frustration for the visitor resulting in bounce. Keep all important pages and links easily accessible. Do not hesitate to experiment by adding icons and graphics beside links to make them more attractive and enticing for visitors.

Use the power of 'Contextual Linking' within post

Contextual linking within post

Use 'Contextual Linking' in your blog posts. It is one of the best ways to reduce bounce rates and to increase session lengths. Interlink your blog posts with one another, wherever possible. Make sure you do not overdo it. Choosing the right anchor text for contextual link is very essential part of this strategy. Soon I'll be talking about 'Contextual Linking' in detail in my coming blog posts.

Series Posts

1. Blog Traffic Analysis Demystified: Part - 1 (Hit Rate)

If you enjoyed this article, get email updates (it's free).

blog comments powered by Disqus

NEXT POST: Newer Post PREVIOUS POST: Older Post Home

About Rajeev Edmonds

MintBlogger author - Rajeev EdmondsRajeev Edmonds has been blogging since 2006 about digital marketing, social media and of course about problogging. He specializes in WordPress installation and Thesis theme customization. He is the founder and editor of MintBlogger where he blogs about new media strategies.

Since April, 2012, he's making his living entirely from his blogging efforts. He holds a post graduate degree in computer applications and loves to dig in CSS/HTML code. Read more →

Get Custom Design For Your Blog

Website showcase Nothing converts better then a unique blog design with a branded look n' feel.

Get a unique design for your blog that brings more leads and prospects for your business. Give a new skin to your existing theme to stand out in the crowd. Change theme and see the difference!

Request a Free Quote NOW!

Start Your WordPress Blog

WordPress logo Are you planning to start your own self-hosted WordPress blog? You can get one today!

This is right time to get started. Claim complete control over your WordPress blog hosted on a reliable and powerful web server. Be the owner of your WordPress blog without any restrictions.

Claim Your Free Blog Setup NOW!