Twitter: Building Your E-Brand

Twitter is gaining vast popularity, and is used in many ways by the bloggers to network and promote their blogs. The micro-blogging aspect of twitter gives it edge over other similar services. It's an excellent tool to build your e-brand. If we have large fan following on twitter, and we religiously interact and update our tweets, the amount of exposure we get is huge. I get about 30% of my traffic from twitter. Let's see how you can use this wonderful tool and help grow your blog in no time.


Image credit: luc legay


It's not messenger


Some novice bloggers think it, as a kind of messenger service, but it is not a messenger. On twitter you release the information that is spread out to your followers as well as to the public time line, where other users can find your tweet if they have set filters to grab tweets for particular keywords. You can monitor the twitter public time line via TwitSpy.

It's all about branding yourself


Twitter has the power to build your brand and make you an authority in your niche. Normally, new users wonder what to do after creating a twitter account. Start with redirecting your feed to twitter with the help of TwitterFeed. It will automatically tweet your posts giving good exposure to your blog. Make strong network with fellow bloggers, and encourage constructive discussions with them. Do not forget to provide useful links and resources to your followers via regular tweets. It keep them looking for your tweets for new relevant information.

Tweet, tweet and tweet


Once you start tweeting, it can be addictive. It depends on you how you face this situation and adjust accordingly. Use desktop clients like Twhirl to reduce the time lag spent via web interface.

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About Rajeev Edmonds

MintBlogger author - Rajeev EdmondsRajeev Edmonds has been blogging since 2006 about digital marketing, social media and of course about problogging. He specializes in WordPress installation and Thesis theme customization. He is the founder and editor of MintBlogger where he blogs about new media strategies.

Since April, 2012, he's making his living entirely from his blogging efforts. He holds a post graduate degree in computer applications and loves to dig in CSS/HTML code. Read more →

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