Social Media Marketing And Blog Promotion: An Introduction

I have written many posts about blog promotion, discussing ways to make your blog visible in the blogosphere. When weblogs were introduced to the world about a decade back, no one ever imagined their growth and popularity at this scale in such short time period. When niche blogs started to emerge and competition grew, ways to market and promote blogs also changed drastically. Social Media has emerged as a major weapon in marketing and promoting your online presence. Does it work? How to utilize the power of social media for brand creation and influencing your readers?

Image credit : Jeff Milner

Yes, it does work and have the power to create a strong network that follow you, adore you and make others follow the same path. Thus, you can leverage the resulting fan following in creating a readership and building your own brand with strong network. The whole idea of social media marketing is based on two principles

  • Power to influence

  • Ability to network

The latter comes automatically when you master the first one. And the first one requires you to have the ability to read, write, share, collaborate and listen. Take a simple example of a popular leader or sportsman. How does he influence people? By showing his authority in his work. Similarly, if you give out the best in your niche to your audience they are bound to listen and follow you. You have to transform your persona into a master craftsman and deliver the goods as your readers expect it to be.

Image Credit: activeside

Connect and network

Join and become a power user on major social media websites. The power users of Digg and StumbleUpon have the ability to influence and drive tons of traffic to submitted stories. It is not difficult to become a power user of Digg. One of the most popular micro-blogging service Twitter can help you build large fan following in very less time. Once I received mail from a novice blogger, asking me that what to do next after creating an account. I have written about using twitter earlier, which gives you insight about utilizing the power of this wonderful social media service.

Today, social media marketing can make you popular overnight and can give your blog unimaginable exposure that you would have not expected earlier. Do you give importance to social media and Internet marketing in promoting your blog?

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About Rajeev Edmonds

MintBlogger author - Rajeev EdmondsRajeev Edmonds has been blogging since 2006 about digital marketing, social media and of course about problogging. He specializes in WordPress installation and Thesis theme customization. He is the founder and editor of MintBlogger where he blogs about new media strategies.

Since April, 2012, he's making his living entirely from his blogging efforts. He holds a post graduate degree in computer applications and loves to dig in CSS/HTML code. Read more →

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