How to Choose a Profitable Blog Niche

Every new blogger faces this big question that "What topic to choose for his/her blog"? Some people blog just for fun or hobby and some blog purely to make money from it. If you fall in the latter category, it is imperative to give some serious thought about choosing your blog niche. The success of your blog in terms of money depends heavily on how wisely you select the topic of your blog. Following are the guidelines, which will help you in your quest to select an appropriate topic for your blog:

Choosing A Profitable Blog Niche

Personal Interest: If you are blogging on the topic that you love and are passionate about it, then you have already won the half battle. The first and the most important thing is to select a topic that you love to explore, read and talk about. Readers are only going to come back on your blog if they find the content appealing and useful, which you can only serve them if you are comfortable and expert in your domain. You will also loose interest very soon in generating fresh content if it is not of your choice. Having the favorite topic in hand for the blog does not mean that you will surely get profit from your blog. There are other factors involved. Read on..

Popularity: Assessing the popularity of the chosen niche is the next step. If people do not search for the topic you have chosen, then no matter how hard you work, the results will never be promising. Start analyzing with search engine results. Google the first keyword that comes in your mind related to the topic and see the results.

Google Search Result

This method will give you idea about two things. How much content about that topic is on net and does it have some advertiser base or not? On top right of results page you can see the number of pages having the keyword that are in Google's index. If your keyword is made of several words put them in double quotes and then search. A large number suggests that the topic is quite popular. On the right side of page if you can see long horizontal list of sponsored links then be assured that your chosen niche is highly competitive. To sum up, if people are not looking for that topic on major search engines then your blog is a dead duck.

Profit Potential: The popularity of the topic alone doesn't mean it can give you profits. The most critical thing is to look whether it has sufficient advertiser's base in major PPC Advertising networks. Google Adsense and Yahoo Publishers Network (YPN) are the two most popular PPC programs. Google has provided Google AdWords Keyword Tool and Google Adwords Traffic Estimator to look for high paying keywords related to your blog niche. You can use these tools

Google Adwords Keyword External Tool

to get a fair idea about the traffic and average CPC for the relevant keywords for AdWords/Adsense. Although the provided data is not accurate estimate, still it will give you fair amount of data to assess the earning potential of your blog niche. For more accurate keyword research you can use WordTracker and can get the list of targeted keywords for the topic of your blog.

Content availability: To keep running your blog, you need fresh quality content at a consistent pace. Some bloggers face this situation where they start very enthusiastically, but soon they end up in searching for fresh ideas for their blog content space. For making a successful blog you have to feed it with new valuable content continuously. Choosing a niche that has scope of vast amount of content creation is a wise decision. You can subscribe to news bulletins, discussion forums and your peers in the Blogosphere to get new ideas and topics for fresh new content.

Give some thought before you start posting on your blog, as it will be the deciding factor in the success of your blog. Check out these Free Blogging E-books , which will equip you to become a successful professional blogger. Good Luck...

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About Rajeev Edmonds

MintBlogger author - Rajeev EdmondsRajeev Edmonds has been blogging since 2006 about digital marketing, social media and of course about problogging. He specializes in WordPress installation and Thesis theme customization. He is the founder and editor of MintBlogger where he blogs about new media strategies.

Since April, 2012, he's making his living entirely from his blogging efforts. He holds a post graduate degree in computer applications and loves to dig in CSS/HTML code. Read more →

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